IN 2023, Indonesia is expected to be affected by the global recession. Even so, it is projected that the Micro, Small and Medium Enterprises (MSMEs) business will have great potential for national economic growth.

Based on the records of the Ministry of Finance (Ministry of Finance), the role of MSMEs is very large for Indonesia’s economic growth, with the number reaching 99% of all business units.

The contribution of MSMEs to GDP also reaches 60.5%, and to employment is 96.9% of the total national employment absorption.

Realizing the great potential of MSMEs that can drive the national economy, Indodax and Ayobantu held a CSR program entitled “Indodax’s Love for the Nation: Help Empower Micro, Small and Medium Enterprises (MSMEs)”. As #BrandCare for UMKM, Indodax is committed to empowering the Indonesian people in the economic field, including MSME business people.

In this CSR program, Indodax is providing assistance in providing carts as infrastructure that supports the convenience of MSME players in continuing their business. As a fellow businessman, Indodax CEO Oscar Darmawan considers that CSR in the MSME field is very interesting.

“The MSME sector is an essential sector that needs to be given full attention and support. This MSME CSR program is like us helping people, not by giving fish but by providing fishing rods,” said Oscar Darmawan as CEO of Indodax.

“I believe this assistance will be sustainable and continue to produce for itself. My hope is that this assistance will have a big impact on them,” he said. “I also believe that informal sector industry players are economic heroes in Indonesia. By providing the opportunity to grow to be even better, so that they can be beneficial not only for themselves but also for the surrounding environment,” explained Oscar.

For your information, Indodax’s Love for the Country is community development (community development) in the economic field, which is limited in terms of resources and access to outsiders to create financial independence, both for individuals and families using entrepreneurial activities.

For its implementation, this CSR program will be run by Ayobantu, an online donation platform that has been Indodax’s CSR partner since 2020.

Assistance will be provided in the form of capital in the form of a sales cart which can be modified according to the needs of beneficiaries and business assistance.

The implementation of the assistance program will be carried out at the end of November 2022, targeting MSMEs in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas. Two MSME actors who have received assistance from this program are Mrs. Waningsih (a nasi uduk trader in North Jakarta) and Abah Tahrir (a traveling coffee seller who usually sells at Setu Cikaret).

Regarding this collaboration, Ayobantu Founder and CEO Agnes Yuliavitriani said that his party would always uphold the trust given by every partner who works with Ayobantu, including Indodax.

Therefore, he hopes that this program can participate in helping MSME players in Indonesia to maintain their business existence, especially in 2023 which is expected to be full of challenges.

“Starting a business can be likened to a marathon, which consists of a long and winding process with various challenges facing it,” said Agnes. “On the one hand, business actors, especially small and micro businesses, will certainly be open and helped by the support provided so that their businesses can survive, especially in difficult times in the future,” he concluded.

Source: Media Indonesia